Gage combines marketing and technology to drive customer engagement. We create engagement ecosystems of e-learning, sweepstakes and promotions, loyalty, channel empowerment and next-generation social communities for the world’s leading and emerging brands. Meaningful engagement translates to more business for our clients.

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  • Helping to Inspire and Nurture the Human Spirit through Social Media

    Gage Team  *  December 23, 2014

    Fortune magazine recently published a survey of the world’s most respected brands. Seattle-based Starbucks was listed in the top 25. Starbucks views its connection to the local community as absolutely core to its corporate mission statement. Everything Starbucks does must tie back to making an impact in the local community and with the people who live and work there. Social media is one of key ways to ensure that brand promise is kept.

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  • Social data should fuel your marketing, and not just your social marketing

    Andy Leapaldt  *  December 4, 2014

    Social provides many forms of value for both business and consumer. Over the years as both have become more sophisticated (biz) and addictive (consumer), that value continues to grow. On the business side it started with the ever-promising idea of ‘having a conversation with your customers’ which manifested itself in likes, shares and comments. That’s great and all, but how does a brand actually DO something when equipped with aggregate information about likes and shares?

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  • Tinder + Pomplamoose Concert Giveaway

    Bjorn Lapakko  *  October 27, 2014

    September 8th, 2014 (9:00 a.m.): "Hey, we just bought 20 tickets to the Pomplamoose concert next week. Who should we give them to?" - Gage September 8th, 2014 (9:01 a.m.): "How about we give them away to people on Tinder." - Emerging Marketing Department September 8th, 2014 (9:02 a.m.): "Huh?

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  • Channel Marketing: 4 Key Qualities to Help Make Your Channel Partners Real Partners

    Tom Belle  *  September 25, 2014

    No, this is not from Sheryl Sandberg’s book Lean In, even if it does bear a similar title to her chapter on spousal involvement in a successful relationship. There are, however, interesting similarities between partners in a domestic relationship and partners in a commercial channel relationship.

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  • Why Channel Marketing Initiatives Fail: 3 Key Mistakes

    Tom Belle  *  September 18, 2014

    Content strategy developed? Check! Marketing campaigns created? Check! Sales force alerting channel partners about the campaigns? Check! Telesales ready to field incoming calls and orders? Check! Product ready for immediate shipment? Check! So why didn’t your channel marketing initiative work? All of the planning will be for naught if you ...

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