Gage combines marketing and technology to drive customer engagement. We create engagement ecosystems of e-learning, sweepstakes and promotions, loyalty, channel empowerment and next-generation social communities for the world’s leading and emerging brands. Meaningful engagement translates to more business for our clients.

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  • Social data should fuel your marketing, and not just your social marketing

    Andy Leapaldt  *  December 4, 2014

    Social provides many forms of value for both business and consumer. Over the years as both have become more sophisticated (biz) and addictive (consumer), that value continues to grow. On the business side it started with the ever-promising idea of ‘having a conversation with your customers’ which manifested itself in likes, shares and comments. That’s great and all, but how does a brand actually DO something when equipped with aggregate information about likes and shares?

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  • Tinder + Pomplamoose Concert Giveaway

    Bjorn Lapakko  *  October 27, 2014

    September 8th, 2014 (9:00 a.m.): "Hey, we just bought 20 tickets to the Pomplamoose concert next week. Who should we give them to?" - Gage September 8th, 2014 (9:01 a.m.): "How about we give them away to people on Tinder." - Emerging Marketing Department September 8th, 2014 (9:02 a.m.): "Huh?

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  • Channel Marketing: 4 Key Qualities to Help Make Your Channel Partners Real Partners

    Tom Belle  *  September 25, 2014

    No, this is not from Sheryl Sandberg’s book Lean In, even if it does bear a similar title to her chapter on spousal involvement in a successful relationship. There are, however, interesting similarities between partners in a domestic relationship and partners in a commercial channel relationship.

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  • Why Channel Marketing Initiatives Fail: 3 Key Mistakes

    Tom Belle  *  September 18, 2014

    Content strategy developed? Check! Marketing campaigns created? Check! Sales force alerting channel partners about the campaigns? Check! Telesales ready to field incoming calls and orders? Check! Product ready for immediate shipment? Check! So why didn’t your channel marketing initiative work? All of the planning will be for naught if you ...

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  • Marketing Automation: How You and Your Partners Can All Succeed

    Tom Belle  *  September 10, 2014

    Why do your digital assets go unused? Why do your partners complain they don’t have the right marketing support material? How can you be sure your channel marketing investments are working? The problem probably isn’t that you have lousy marketing collateral, incompetent partners, or insufficient funding. The likely problem is ...

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  • Channel Marketing – Pulling It All Together

    Bob Wilson  *  September 4, 2014

    Does your channel marketing sound like this? You fire off a promotional campaign to your channel partners based on a short-term objective. Sometimes it’s successful and sometimes not. You refine and start over. In addition to these short-term campaigns, you’re also likely communicating and encouraging stand-alone offerings like training, incentives, ...

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